America’s favorite pumpkin products revealed
- America’s most loved pumpkin product is pumpkin pie, averaging 427,333 searches a month
- Pumpkin bread is the second most popular, while pumpkin muffins are third
- More than 1,000 pumpkin-related searches were analyzed to reveal the nation’s top 5 favorites
A new study, perfect for the cozy fall season, reveals the pumpkin products Americans search for the most.
Experts at QR Code Generator analyzed Google search data for 1,170 unique keywords, identifying the most popular pumpkin-related search in the US. Pumpkin products included items like “pumpkin pie” and “pumpkin spice latte,” while search terms included phrases such as “best [product] recipe” and “where to buy [product].”
America’s favorite pumpkin products
| Rank | Pumpkin product | Monthly searches |
| 1 | Pumpkin pie | 427,333 |
| 2 | Pumpkin bread | 227,735 |
| 3 | Pumpkin muffins | 102,633 |
| 4 | Pumpkin roll | 92,545 |
| 5 | Pumpkin cheesecake | 91,635 |
Pumpkin pie
Pumpkin pie has an average of 427,333 monthly searches.
Traditionally served after Thanksgiving dinner, pumpkin pie is a harvest-time tradition in many American households. Puréed pumpkin is cooked and mixed with eggs, evaporated milk, sugar, and spices before being baked in a single pie shell. Both canned and fresh pumpkin can be used, with the variety known as “sugar pumpkins” being the most popular fresh option.
Pumpkin bread
Pumpkin bread averages 227,735 searches each month.
Like banana bread, pumpkin bread is a type of moist quick bread using fresh or canned pumpkin. It is usually baked in a rectangular loaf pan and can include a range of additions such as walnuts, raisins, or chocolate chips.
Pumpkin muffins
Pumpkin muffins have a monthly average of 102,633 searches.
These muffins are extremely versatile and can be made plain for a quick breakfast option or covered in icing for a delicious, sweet treat. The pumpkin flavor, combined with spices such as cinnamon, nutmeg, and ginger, makes a perfect fall snack or dessert.
Pumpkin roll
Pumpkin roll has an average of 92,545 monthly searches nationwide.
The fall version of a Swiss roll, a pumpkin roll consists of a thin, spiced pumpkin cake, rolled up like a pinwheel and filled with a sweet cream cheese frosting. Rolling the cake while it’s hot and letting it cool in a swirl shape will ensure that the pumpkin roll remains split-free.
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Pumpkin cheesecake
Pumpkin cheesecake averages 91,635 searches each month.
Pumpkin cheesecake is the perfect alternative for those who wish to deviate from the classic Thanksgiving pumpkin pie. A spiced graham cracker base is topped with a rich cream cheese and pumpkin filling and is usually baked using the water bath method.
Marc Porcar, CEO of QR Code Generator, commented on the findings: “With fall in full swing, pumpkins are everywhere, from pies and breads to lattes and soups. Yet each year in the U.S., over 1.3 billion pounds of pumpkins are sent to landfills. That’s a lot of food, nutrients, time and resources going to waste.
“Cooking with pumpkin is one of the simplest ways to cut that waste while harvesting all its benefits. Pumpkin is low in calories but rich in fiber, vitamins A, C, and E, minerals, and antioxidants, great for eye health, immunity, and skin.
“And beyond human consumption, there are creative ways we can use the whole pumpkin: donating them to farms for animal feed, composting, or using the flesh, seeds, and even skins in recipes. It’s a versatile ingredient with real health, environmental, and economic value. Whether you go sweet or savory, there are countless ways to enjoy your pumpkin without contributing more to the landfill.”